《商务英语2单元自测1》参考答案
购买答案:2积分
—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it.
Consumers can’t digest too much information on a web page, resulting ______ low rates of return.
—Great! Maybe from now on, I should try to buy goods online.—________________.
I know personal selling is also a very effective tool for building ______buyers’ confidence.
—I think we can use two or more kinds of media together in an advertising caign.—________________.
In China, Taobao is one of _______ e-merce sites.
In my opinion, the first thing _______ is what tools we should use.
It can be aimed _______ individuals with select surfing behavior.
—Morning, Daniel.Today I’d like to discuss the promotional events of our products with you.—________________.
—Uh, I think online shopping is very time-consuming.—________________.
Actually, I have been thinking about online shopping for a long time.{A;B;C}
Increasingly,online marketing is no longer just an option.It is a necessity.{A;B;C}
Online shops give us the opportunity to shop 24/{A;B;C}
The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.{A;B;C}
Online marketing saves time and can be delivered anytime, anywhere.{A;B;C}
DEVELOPMENT OF ONLINE MARKETING With the introduction of the Inter, there came many changes to the way a pany might carry out a marketing strategy.About ten years ago, we shopped only at local stores in the market place using cash.Now a new world has been opened up to people around the globe through the World Wide Web.We are able to browse the fanciest shops in the world from home, virtually that is.The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.Increasingly, online marketing is no longer just an option.It is a necessity. Online marketing is an electronically-based industry.In short, it refers to the conducting of business through the Inter.It is a way of buying and selling goods and services, and negotiating trade through digital munications. Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork.Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Inter. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Inter still have to be dealt with.But its future looks rosy.With the development of puter technology, e-merce will inevitably bee a must in our everyday lives.There is no doubt e-merce has e of age. 1.__________ changed the way a pany might carry out a marketing strategy over the past10 years.{A;B;C}
2.What does virtually mean in Paragraph One?{A;B;C}
3.Which of the following advantages of online marketing is not mentioned?{A;B;C}
4.What problems are still outstanding in online shopping?{A;B;C}
5.Which is the author’s attitude towards online shopping?{A;B;C}
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