Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work.The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics.The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach.The sales person tries to build trust with consumers.He doesn’t put pressure on them to buy things, just remending a product and letting the consumers make their own decisions. An exle of soft sell is to distribute free sles to which customers often respond favorably.Businesses can use free sles to build rapport and engage customers in products or services.Remending products between friends is a little bit like doing soft selling.People don＇t really care if someone else buys the product.They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or services.Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1.What＇s the topic and main idea of the passage？