The marketing mix consists of ‘the four Ps’：providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place.The product is not just an assembled set of ponents：it is something customers buy to satisfy a need they feel they have.The image and the design of the product are as important as its specifications.Then the product must be priced so that it petes effectively with rival products in the same market.In addition, the product should be presented to customers through advertising (e.g.TV mercials, newspaper advertisements or posters), packing (e.g.design, labels, materials), publicity, public relation and personal selling.Finally, the product must be available to customers through the most cost effective channels of distribution.A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order. 1.The author of the article intends to explain to us what the marketing mix is.