Emotions play an important part in the negotiation process, although it is only in recentyears that their effect is being studied. Emotions have the potential to play either a positiveor negative role in negotiation. During negotiations, the decision as to whether or not tosettle rests in part on emotional factors. Negative emotions can cause intense and evenirrational behavior, and can cause conflicts and negotiations to break down, but may beinstrumental in attaining concessions. On the other hand, positive emotions often facilitatereaching an agreement and help to maximize joint gains, but can also be instrumental in attainingconcessions. Positive and negative discrete emotions can be strategically displayed toinfluence task and relational outcomes and may play out differently across cultural boundaries. 1. Emotions play an important role during the negotiation, although their effect is beingstudied just {A； B； C} .