BUSINESS ETHICS Nowadays, more and more attention is being paid to Business Ethics.But what does it mean？ What is the importance of ethics in business？ Business ethics is not about personality, though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do, you should think of business as a matter of integrity.Nowadays, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics, but still some people don’t honor them.We often hear media reports on problems in business, such as adding harmful materials to products.These behaviors cause much damage to consumers, who spend money but do not get quality goods, especially when these modities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses, and their health suffered serious damage as a result.People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 1. What’s the primary ponent for a prosperous business？